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Design Trends: Be Very Careful When Embracing Trends for Your Brand!

Who hasn't heard of the infamous rose gold? A BEAUTIFUL, wonderful color! Rose gold has taken over fashion, decor, and with design, it wouldn't be any different, right?

Many small business owners adopted this color in their visual identity because since around 2018, it has been in vogue.

Now the trend has passed, and we're in a more "amorphous" vibe, with undefined shapes, lots of overlays, flat design, and all companies are changing their brands.

Logotipo Rosé Gold
Vai me dizer que nunca viu esse modelo hiper saturado por aí?

Analysis when using a "trendy" color!

When I thought about adopting a mix of rose quartz and peach in the visual identity of Casa de Lilith, I already knew these colors were trendy, but I initially wanted to convey sobriety and delicacy. So, I included this color in the palette as a secondary one, with my main colors being gray, white, black, and brown, sober colors that match my personality and the INITIAL personality of the studio.

But as the studio grew, I began to realize that this color did not reflect my real style and personality.

I was too sober and restrained, which doesn't match my personality and design style. I'm dramatic, modern, fashion-forward, I like dark or bold colors.

So, I decided to change to something more modern, colorful, and "minimalist" when it comes to fonts, texts, etc. In other words, I used the design trend to adapt to what fits with my mission.

So, changing is not a problem, using the trendy color isn't either, but it's necessary to understand the context of your brand and realize what doesn't go well with the message you intend to convey.

How can I use "the trendy design or color"?

There's nothing wrong with using some design trends or the Pantone color that's in vogue. The problem starts when EVERYONE uses that color, and worse: in extremely standardized logos without a differential.

You know what I'm talking about, I don't even need to show images. If your intention is to stand out through a BRAND, it makes no sense to copy an existing brand or one that's already passé, understand?

Before choosing a color palette, extensive research on color psychology, the type of business you have, and the impact you intend to cause is necessary.

I see many studios using this color palette with rose gold in their logos, and honestly, I can't identify what that studio does, which is bad because it means your potential client won't understand either.

The only thing I can think of is: more of the same. No differential.

My tip on Design Trends

If you want to stand out in the market, truly make an impact compared to competitors: don't do the same as competitors.

Obviously, it's nice to see what works and what doesn't for your big competitor, but prioritize your unique image, so that when people see it, they'll know it's your work.

Especially when it comes to studios, the first expression that comes to mind when we think of studios is "unique piece" or "handmade".

Wow, it's handmade, and is there anything more beautiful than something made with all the love in the world? You'll never make one piece like another!

Do something that resembles that, seek a visual identity that values the "handmade" with a more cursive font, in short, convey a feeling!

That's why I say it's important to create your visual identity with a trusted designer.

It doesn't have to be here (but if you want, you can haha, don't hesitate to contact us by clicking here or through our email and request a quote with no obligation) ask for a recommendation from someone competent, who delivers on time and makes things happen.

If you liked this post, don't forget to check out the others I write here too, they are all aimed at entrepreneurs and freelancers who have decided not to be just one in this world, but rather a differential!

We are all different from each other and we need to value that.

Until the next post! See you soon!


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