Question 1

How does the branding process work?

Accepted Answer

Branding is the creative process of building your visual identity. In summary, it is customized for each client and takes place in 5 steps:

1. Budget: We define the project costs.
2. Payment: Payment is made after the budget is approved.
3. Briefing: We gather information about your brand, audience, and goals.
4. Previews: We present visual proposals for adjustments and approval.
5. Delivery: We finalize and deliver all approved materials ready for use.
   
Important: This process does not include naming, feng shui, or numerology. Branding focuses on creating the brand itself (logo, stationery, mission, values, target audience, social media, etc.).

Question 2

What is branding? What is it for?

Accepted Answer

Branding is literally like giving a personality to a brand, like a design or a piece of clothing that shows who it is and how it wants to be remembered by people. It's about choosing colors, shapes, letters and ways of speaking that make it special and easy to recognize.

In short, branding is:

• Visual Identity : Logo, colors, fonts and graphic style.
 • Tone of Voice : How the brand "speaks" to the public.
 • Values and Mission : What the brand believes and represents.
 • Visual Elements : Icons, textures, images and patterns.
 • Applications : Materials such as cards, packaging, social media and websites.
 • Strategy : How the brand positions itself and communicates in the market

And this entire process is essential for the brand to stand out in the market.:)

Question 3

How much does a branding project cost?

Accepted Answer

I don't like to say "cost" but rather investment! Just as you invest in machinery, courses and specializations for your company, branding also has the purpose of improving and enhancing the value of your brand. Now, as for the cost, it varies and is calculated according to the complexity and professionals involved, but it will certainly be worth the investment to strengthen your brand.

To request a quote especially for you and your brand, click here. :)(https://www.acasadelilith.com.br/contato)

Question 4

What products are sold in branding?

Accepted Answer

Everything you see and interact with the brand belongs to branding, which means that everything below is included:
 • Logo : Main symbol of the brand.
 • Complete Visual Identity : Color palette, typography and graphic elements.
 • Brand Manual : Guide to applying visual identity.
 • Stationery : Business cards, envelopes, letterheads, etc.
 • Materials for Social Networks : Customized templates and layouts.
 • Packaging Design : If required for products.
 • Communication Elements : Banners, flyers and other advertising materials.
 • Brand Strategy : Defining mission, values and positioning.

I recommend taking a look at one of the recently made brandbooks by clicking here(https://www.acasadelilith.com.br/design/tech/coretron)

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