CREATION OF VISUAL IDENTITY
Miuccia's idea is a thrift store where the client feels that, even with used parts, it is possible to be sophisticated and to be fashionable.
THE COMPANY
The Miuccia thrift store is geared towards the conscious consumption of high-end pieces, targeting the adult female audience (between 25 and 50 years old) and upper-middle class, which seeks to buy branded and haute couture pieces in a sustainable, economical and smart.
THE PROJECT
The creation of delicate and relaxed tags seeks to bring the thrift store closer to the client, passing femininity and lightness in the pieces and making the client feel like she is buying a brand new piece.
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BRAND PURPOSE AND OBJECTIVE
Because of this disposable lifestyle that fashion provides (including from all industrial sectors, fashion is by far the worst of them) bringing maritime pollution, as is the case with microplastics from washing polyester clothes.
There are environmental problems that are already becoming irreversible, the search for sustainable alternatives on the part of people who have maturity and are concerned about the environment comes into action to avoid exacerbated consumption. Thrift stores have immense potential, not only reducing the consumption of disposable clothes, but preventing the manufacture of more pieces, promoting the valuation of clothes that are still in great condition and could go to waste.
We are a family owned and operated business.
That is why the idea here is to bring the thrift store no longer with that outdated vision of a "grandmother" place, but an environment conducive to consuming clothes that are fashionable, are of high quality and only need to enter the wardrobe of someone who falls in love with them.
We are a family owned and operated business.
ITEMS CREATED
Clothing Tags
Jewelry Cart
Banners for Vritual Store
