
CREATION OF VISUAL IDENTITY
The visual identity of Dr. Maria Souto is serious in a playful way.

THE COMPANY
Dr. Maria José Souto is a pediatrician and has a physical office, caring for newborns to adolescents. As its target audience ranges from childhood to adolescence, we work to create something playful, yet with an appearance that shows seriousness.
THE PROJECT
The creation of the brand unites some fundamental concepts of help, care, union and the initial of Dr. Maria's name, alluding to a heart. When working with the personal brand, we always prioritize the professional's values so that the brand is as original as possible.
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BRAND PURPOSE AND OBJECTIVE
Being a doctor and having your own office is mandatory to create a visual identity. Not only that, personal branding is very important, since the reputation of the professional is crucial to maintaining your business.
We are a family owned and operated business.
With pediatrics it is no different. Investing in a different, mature visual identity becomes even more important, but it can be playful but with meaning to stand out with professionalism, seriousness and have a differential.
We are a family owned and operated business.
Many pediatricians usually copy other cases that are already outdated, but I can assure you that having your personal brand, your reputation and your business will be valued.
We are a family owned and operated business.
ITEMS CREATED
Logo
Business Card
Medical prescription
Office Sign


