CREATION OF VISUAL IDENTITY
The visual identity of the Wint clothing store should convey the feeling of timelessness, luxury and femininity.
THE COMPANY
Wint Clothing is a modern clothing store aimed at the upper-middle-class female audience. Bruna, owner of Wint, was looking for a visual identity that referred to luxury, fashion and femininity, combined with Scandinavian style.
THE PROJECT
The name of the store "Wint" comes from winter, which means winter in English. Then, to create the logo design, we played with the W, repeating it in a harmonic way until it formed this very geometric snowflake, referring to the Scandinavian style.
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PURPOSE AND OBJECTIVE
The Scandinavian style in the last 2 years first reached interior design and decoration, with lots of marble, leather, light wood, black and white and sophisticated minimalism. So beautiful, right?
Over time, it also reached design and now it is fashion's turn. Scandinavian fashion is minimalist, modern and generally monochromatic, without losing sophistication.
And that's what we tried to convey with the Wint logo: to convey that whole message of fashion, sophistication and Scandinavian style in one image. The rosé gold is here to stay!
Many small companies led by women have already joined and will probably be there for a good few years, the only problem is that people forget to make a good visual identity before joining the color and the result is disastrous, because there are thousands more. companies with the same logo colors and patterns.
Therefore, we take this care with the Wint logo, so that it gets your message across, regardless of whether it is all black or rosé, the most important thing is to convey the purpose of the brand.
ITEMS CREATED
Logo
Business Card
Rectangular Clothing Tags
