CREATION OF VISUAL IDENTITY
Femininity, sophistication, minimalism and luxury are the keywords of the visual identity of the jewelery Áriah
THE COMPANY
Áriah is a jewelry store that sells semi-jewels and jewelry to adult women between the ages of 20 and 50, from upper-middle class. Andreia, who owns the jewelry store, needed to convey an image of sophistication and femininity.
THE PROJECT
We created a logo based on the letter A itself, transforming it into a symmetrical and sophisticated diamond-shaped coat, resembling the shape of a jewel / diamond. The colors chosen were rosé gold with a salmon background and salmon tones.
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BRAND PURPOSE AND OBJECTIVE
Regardless of the time and the advancement of technology, jewelry continues to be objects of high value, each day becoming more desired and rare to find. As a result, jewelry stores are still in full swing, selling sophistication and status to their customers. Áriah's idea is to promote these values to vain women, who are looking to buy jewelry to feel beautiful, so our work was all about these women.
ITEMS CREATED
Logo
Business Card
Stamp
