CREATION OF VISUAL IDENTITY
Conveying seriousness, commitment and professionalism is the goal of DrogaVida's visual identity
THE COMPANY
Drogavida is a drugstore with years of experience in the interior of São Paulo, but its visual identity was outdated and needed a logo redesign and prescriptions that showed commitment to its loyal customers, in addition to attracting new customers, of course!
THE PROJECT
The challenge was to approach the name in a way that did not seem pejorative. For this, we added a more compact font so that the title can be read at once. Another important change was the tagline, which became more compact and composed the name of the drugstore.
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BRAND PURPOSE AND OBJECTIVE
Due to the series of diseases "of the modern world" in which we are inserted, the pharmaceutical market grows every day, becoming an extremely competitive and saturated market. Our mission is to make the brand a differentiator, but there are cases where we cannot change the whole project, because it depends on the target audience. A large part of the target audience of pharmacies are elderly people, and generally these people take longer to associate a novelty, which would be seen as a negative point. In the case of the redesign of an existing brand and with a more conservative target audience, we maintain the essence of the initial project, because the target audience already associates the brand with the company. This is important so that it can remain in the spotlight, that is, we only seek to enhance the essence, adapting to the current market.
ITEMS CREATED
Logo
Receipt
