CREATION OF VISUAL IDENTITY
Passing seriousness, comfort and lightness is the objective of the visual identity for the Nelvet laboratory.
THE COMPANY
Nelvet is a veterinary clinic and laboratory focused on analysis and exams for pets. The exams range from the simplest ones like a blood test to the most complex ones for advanced diagnoses.
THE PROJECT
THE The idea was to create a cleaner logo, with the symbol of a bacterium so that the name was quickly associated with the laboratory and not with a common petshop or veterinary clinic.
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BRAND PURPOSE AND OBJECTIVE
The visual identity directed to veterinary clinics and petshops generally has a playful and playful tone, characteristic of domestic animals. The fun and playful colors often do not fit certain business standards, as is the case with a veterinary laboratory.
The owner of the patient pet is usually apprehensive about his pet, which may be very sick, to the point of being between life and death and it is at this moment that the laboratory, with its seriousness and commitment, comes into the picture.
We are a family owned and operated business.
Here is the immense importance of a clinic having a trustworthy appearance that gives credibility to the pet owner, after all the company should always put itself in the customer's shoes and remember that if you were in this person's shoes, you would probably look for the most reliable place possible to solve your pet's problem.
We are a family owned and operated business.
Passing confidence, professionalism and seriousness are some of the goals when making a visual identity, after all, having a brand positions your veterinary clinic and automatically passes on a good reputation, which is extremely important for the good performance of the business.
For this reason, we kept sober tones in the visual identity, prioritizing seriousness and professionalism and putting a final touch with the paw on the logo to bring it back to the focus of the enterprise, but without a playful aspect.
We are a family owned and operated business.
I usually explain here the purpose to show you the importance of creating a brand with a professional who understands the subject, because we will target your brand in the most strategic way possible and this is fundamental for the success of a company.
