CREATION OF VISUAL IDENTITY
Conveying freshness and tranquility is the mission of the psychologist Camilla Mathias' visual identity
the company
Camilla Mathias is a clinical psychologist who works in her own practice and in home care and needed a new visual identity that would overflow her professionalism and convey the feeling of freshness, tranquility and simplicity.
the project
The visual identity was worked on thinking about having a unique personal brand, which would be impossible to copy, using the initials C and M and the symbol of psychology, the psi (Ψ). Various geometric shapes were used so that the design would have harmony.
BRAND PURPOSE AND OBJECTIVE
The area of psychology has taken on greater proportions and recognition in society after the deconstruction of the taboo of talking about various mental illnesses such as anxiety and depression. In the past, these disorders were not considered diseases.
We are a family owned and operated business.
In addition, there was a taboo about other mental illnesses, such as personality disorders, bipolar disorder and other pathologies that disrupt the lives of thousands of people.
We are in the era of immediacy and communication and, as a result, more disorders and mental problems arise as a result of tiredness and mental exhaustion, such as burn out.
Due to the popularization and democratization of access to information on mental health, the participation of this professional has become essential for society to seek balance and have a better quality of life.
We are a family owned and operated business.
Among so many other professionals in the field of psychology, it is essential to build your brand identity so that your patients can recognize you as a professional and have your work, which is fundamental, recognized the way you deserve.
We are a family owned and operated business.
Psychology and design go together, so that they can always provide well-being and provoke positive emotions in the people who see our work.
We are a family owned and operated business.
It was for this purpose that the psychologist Carolina Corrêa made her visual identity, so that she can pass a more reliable, professional and updated image to her patients, transmitting peace, tranquility and well-being.
We are a family owned and operated business.
ITEMS CREATED
Logo
Business Card
