vanusa martins
ON
Learn a little about
brand proposal.
Vanusa is a nutritionist and works for a very diverse adult target audience. She works in Paraná in her office and at home.
We are a family owned and operated business.
His desire was to create a true personal brand. An original, monochromatic, clean and unisex visual identity, as it serves male and female patients.
the project
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Make patients understand what the brand is about and give sophistication with an objective and modern visual identity and avoiding the cliché and predictable design of the apple, but without losing the essence of the project, which was to show the patient that it is a nutritionist.
what was done
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For this visual identity kit, we created the logo and its main variation (sub-brand), the art and printing of the business card, the art and printing of the prescription.
In addition, we create the color palette, register the copyright and a mini support brandbook.
PANTONE
7611 C
-
RGB - R221 G188 B176
HEX / HTML - # DDBCB0
CMYK - C7 M24 Y20 K0
PANTONE
2439 C
-
RGB - R196 G134 B114
HEX / HTML - # C48672
CMYK - C9 M47 K45 Y8
PANTONE
488 C
-
RGB - R236 G186 B168
HEX / HTML - # ECBAA8
CMYK - C0 M28 Y23 K0
PANTONE
4031 C
-
RGB - R234 G203 B187
HEX / HTML - #EACBBB
CMYK - C1 M18 Y16 K0
The focus on the personal brand and the enhancement of the nutritionist's profile.
Nutritionists usually use generic brands that do not convey confidence or authority, since it is just any brand, with no strategy. Logos with apples, measuring tape or healthy foods are very common and do not make a difference. In addition, it does not bring credibility, since the brand is just one more.
For this reason, we created the nutri Vanusa logo design so that it was associated not only literally with nutrition, but also with you, after all, it is a personal brand! It is important to associate the design with the professional so that it is considered a real brand and not just an unpretentious and boring design.
THE OPINION
"Lorem ipsum dollor sit amet."
Vanusa is a nutritionist and works for a very diverse adult target audience. She works in Paraná in her office and at home.
We are a family owned and operated business.
His desire was to create a true personal brand. An original, monochromatic, clean and unisex visual identity, as it serves male and female patients.