CREATION OF VISUAL IDENTITY
Cleanliness, minimalism and objectivity are the keywords of Dr. Lorraine Atala's visual identity
THE COMPANY
Dr. Lorraine Atala is a physician and vascular surgeon, working directly for a mixed and generally more mature audience. So she needed a visual identity to match her profession, which needs to be serious, professional and committed to the patient.
THE PROJECT
The project consisted of using organic and abstract forms, in order to resemble blood vessels and blood cells. The colors lilac and blue resemble the tones of the colors of the vases, however we keep the pastel tones to convey the image of cleanliness and sobriety. Inside the drawing, you can see the initials of Dr. Lorraine's name.
# 9693c7
# a4abd7
# d0bddc
# 49474c
# 727373
BRAND PURPOSE AND OBJECTIVE
Due to the series of diseases "of the modern world" in which we are inserted, the pharmaceutical market grows every day, becoming an extremely competitive and saturated market. Our mission is to make the brand a differentiator, but there are cases where we cannot change the whole project, because it depends on the target audience. A large part of the target audience of pharmacies are elderly people, and generally these people take longer to associate a novelty, which would be seen as a negative point. In the case of the redesign of an existing brand and with a more conservative target audience, we maintain the essence of the initial project, because the target audience already associates the brand with the company. This is important so that it can remain in the spotlight, that is, we only seek to enhance the essence, adapting to the current market.
ITEMS CREATED
Logo
Business Card
Stamp
Receipt
