Sementinhas is a playful, fun and engaging brand for boys and girls.

Children's stores have always had that standard pink and blue model, boy and girl, quite predictable, right? The idea here was to escape this pattern, to adopt a more inclusive and less segregated approach. Yes, we still kept the boy and the girl, but they are the same. The color chosen was neither pink nor blue, but green and brown: colors that are unisex and are present in both.

21st century parents are more concerned with brands and their positions, especially on the internet and social networks. the target audience of a virtual children's store is most likely young and up-to-date parents, who access social networks and belong to a new generation.

A children's store needs to demonstrate credibility to the children's parents for the company to be successful in the business. It is extremely important for the brand to have values that attract modern parents who have young children. We must remember that the trend is for the next generations to opt for companies that are more evolved and fluid than the usual standards.