CREATION OF VISUAL IDENTITY
Glamor, warmth and energy are the keywords of the Rosa Rosé bikini brand.
THE COMPANY
Rosa Rosé is an online clothing store in the beachwear segment, and works with the middle-class adult female audience, selling bikinis, swimsuits, accessories over the internet. We create the entire visual identity focusing on the public and seeking a cleaner aspect
THE PROJECT
We obviously took the color palette to warm tones, oscillating between rosé to intense orange, making an incredible gradient of colors and transmitting femininity and energy. The 8-pointed sun, drawn by hand, gives an idea of relaxation and fluidity.
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PURPOSE AND OBJECTIVE
Did you who own a beachwear store know that beachwear is an area little explored by design? I needed to confess this to you. And did you know that this is a very positive point (and a secret)? I will explain to you why.
We are a family owned and operated business.
Observe your competitors in the market and notice that a large part of them have an unattractive or unattractive visual identity, very cliché and, in some cases, the brand goes on to vulgarity instead of sophistication.
We are a family owned and operated business.
It is very important to understand your competitor's weaknesses, so you can create efficient strategies to leverage your business. One of them, in this and in several cases is the visual identity and the rebranding, changing this concept that bathing suits are not "ordinary" but sophisticated, for example.
We are a family owned and operated business.
Redesigning a brand goes far beyond creating a logo. It is necessary to choose a personality for this brand, so that it talks to its perfect customers (known in marketing as "personas").
We are a family owned and operated business.
And I invite you to do in your brand what we did at Rosa Rosé, which had a very "childish" and amateur logo and moved on to a mature, sophisticated, minimalist and warm visual identity, which has a modern, fashion and summer look. effortlessly.
We are a family owned and operated business.
This means that, for a swimwear brand logo, it is not simply to stick a palm tree and a sun and colorful text. It requires sensitivity to convey a message that your brand is much more than that. And that's what we did with the Rosa Rosé logo
ITEMS CREATED
Logo
Business Card
Rectangular Clothing Tags - model 1
Rectangular Clothing Tags - model 2
Bag
