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The visual identity of the youth clothing brand Linda de Morrer allows it to be youthful, electric, playful and feminine.



Linda de Morrer is a women's clothing store aimed at the middle class youth audience and aims to attract these young women through an energetic, feminine and fun appearance.


The project comes from a heart shape with a young lady. The heart, in addition to representing a soul, represents feeling and beauty. The shades of pink enhance femininity and youth.

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The fashion market, especially women's fashion, has a multitude of sectors, which we can divide infinitely, after all there are many ways to approach: plus size fashion, alternative fashion, vintage, executive, evangelical, intimate, youth, we would spend all day citing areas of expertise.

Within the youth fashion market, normally focused on fast fashion and low prices, several brands are launched every year and, in order for it to be successful, it is necessary to invest in an excellent visual identity, which passes originality in the midst of so many brands aimed at same audience.

We are a family owned and operated business.

Therefore, we decided to go deeply into the persona of the brand and built a jovial, frantic and authentic logo, to express the it girl that exists in each one of us! The logo with simple lines and strong colors further emphasizes modernity, fashion and authenticity.

We are a family owned and operated business.

When we are inserted in a market where competition for the same audience is very high, we enter the scene with branding and visual identity to create a personality for the brand.

Showing your positioning attracts the right customers and decreases competition, since your persona is specific. So if you own a clothing store, don't neglect your visual identity. Seek to improve your brand!

It doesn't have to be that way to open the store, but when you are starting to make a profit or when you are completely sure that this is what you want for your life as an entrepreneur, don't think twice, it will be the best alternative to grow your business .

We are a family owned and operated business.



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How about requesting a quote to create your brand new visual identity?

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