CREATION OF VISUAL IDENTITY
The visual identity of photographer Adrienne refers to abstraction and the modernity of her photos.
THE COMPANY
Adrienne is a photographer and works in a more abstract way, with conceptual and thematic photos, running away from the traditional. Therefore, we prioritize a more impactful and less delicate visual identity.
THE PROJECT
As it is a personal brand, we always prioritize the logo based on the name, drawing the brand with the letters. The camera made with the letters ENNE shows Adrienne's personality mixed with her photographic work.
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BRAND PURPOSE AND OBJECTIVE
Unlike typical photography professionals linked to weddings and birthday parties, there is also a very popular aspect, which is artistic photography .
This branch of photography needs to demonstrate its differential and convey its essence even before the target audience sees its portfolio. For this reason, we prioritize the colors that are most used in Adrienne's photographs and we prioritize hard and straight lines, a striking feature of his photos, with shadows and hard lines.
We are a family owned and operated business.
With that, we mix your personal brand with the main brand of your work, proposing a unique brand. Authenticity is important for any entrepreneur or freelancer, since we are in a highly competitive and repetitive market, where everyone seeks to fit the standard to win customers.
The objective of the visual identity is not only to embellish the brand, but to find its purpose, which makes this brand unique and, consequently, this greatly reduces competition, since, when establishing a targeted visual identity, the brand starts to attract a more specific target audience.
