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Visual identity for the Dessert Shop Cake Lovers: candy colors bring a playful aspect to the brand



Vanessa, confectioner and owner of the Cake Lovers Dessert Shop works directly with parties and events such as weddings, birthday parties, both for children and adults. Its focus is the creation of birthday cakes, so the brand needed a colorful and fun visual identity referring to these special moments.


The project needed a visual identity that would attract its target audience: women. The creation of the fouet imitating a heart and the coat of arms reminiscent of a decorated cake seen from above. The color palette was Vanessa's taste and we perfected the color palette, arriving in these cheerful and sweet pastels.

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Sweets shops have never been a trend as they have been in recent years. With the fashion of entrepreneurship, many people are abandoning their "formal" jobs and dedicating themselves to what they really know and like to do.

Therefore, it is more than necessary to obtain a visual identity that passes the aspect of professionalism and full dedication to your work. In this way, your target audience realizes that your pastry shop is not just "one more" or just a "spout" of yours, but your source of income and not more important than that: what you love to do and do very well!

Tell me: do you prefer to buy with someone who takes the profession into the background or with someone who really dedicates himself to what he does?

We are a family owned and operated business.

It is extremely important for a pastry shop or confectionery that your visual identity converses with your target audience, even approaching them to attract them, but without seeming inconvenient, of course!

We are a family owned and operated business.

Thinking about it, we created a 100% digital menu, easy to be sent by WhatsApp, shareable by email and social networks and what is even more cool: your client can refer you and send the file to the other person, who will also have the your contact. Nice, right?

We are a family owned and operated business.

It is an excellent form of dissemination, because in addition to the values ​​of the items on the menu, there are also your contact details on interactive buttons, which serves as a true digital business card and can yield you several customers. An inexpensive alternative because you won't need efficient, profitable printing!

We are a family owned and operated business.

If you have a pastry shop or candy store and are looking for a modern visual identity, which seeks to follow the standards of our time, be sure to request a quote by clicking the button at the bottom of the page or contacting us via WhatsApp, after all we it also follows the standards of our time! Speed ​​and efficiency is essential !!! :)



Business Card

Digital Menu

Candy Stickers

Square Tags


How about requesting a quote to create your brand new visual identity?

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