CREATION OF VISUAL IDENTITY
The interior designer Allana Bacci has as a main characteristic of her work the delicacy and sophistication
THE COMPANY
Allana Bacci Home Decor is a beautiful decoration store by interior designer Allana Bacci, located in Sorocaba, focused on cute and sophisticated decoration. As she already had the logo, we only created stationery and visual identity for social networks.
THE PROJECT
The colors chosen (pink and black) are the main colors of the store's color palette, which has a delicate and cozy look. The creation of arts for social media and the creation of business cards with hotstamping rose tea brought the sophistication and delicacy that the beautiful store transmits.
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BRAND PURPOSE AND OBJECTIVE
When we create a personal authorial brand, it is necessary to highly value the professional's trajectory and especially the characteristics of his work. With interior design it would be no different. Allana is a designer who works a lot with the Scandinavian style and her palette has many shades of black and white, in addition to pastel tones.
In addition, she is an extremely dedicated and perfectionist professional, working in every detail to make the project look as good as possible. Prioritizing these preferences and characteristics is crucial to create a visual identity that values the work of the professional and most importantly: that it becomes not only a logo, but a real brand.