CREATION OF VISUAL IDENTITY
Iolerithe's visual identity mixes traditionalism and modernity, becoming timeless .
THE COMPANY
Iolerithe is an accounting firm that works with accounting services and payroll management for self-employed professionals, MEI and small businesses.
THE PROJECT
The project consists of mixing the classic model with modern colors, characterizing the traditionality of the service but in a modern way. The idea was to make the brand timeless, sober and authentic.
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BRAND PURPOSE AND OBJECTIVE
Accounting companies need to stand out among so many in a different way, after all the services offered are always the same. So how to get a differential in such a standardized area?
We are a family owned and operated business.
Through visual identity and branding! Branding makes you attract those customers who are attracted to the brand, not only by its look, but by the idea that it conveys and the way it dialogues with its customers.
We are a family owned and operated business.
Iolerithe seeks to connect with its customers maintaining the traditionality and sobriety of its business (most of its customers are more mature people), but the fact of providing its service in a modern and digital way, through its energetic colors and interactivity on instagram, it will be a differentiator among so many other accounting companies.
We are a family owned and operated business.
This more timeless appearance gives an air of luxury and sophistication, which brings more connection to customers, as it is a service made from company to customer, in an almost artisanal way, concerned with their full satisfaction.
We are a family owned and operated business.
So, if you have an accounting firm or are a self-employed accountant, be sure to give an "UP" to the way you draw your customers' attention, as this can be the differential between the other that charges the same amount as you .
We are a family owned and operated business.
The fact that you care more about the visual identity and branding of your business shows your customer how much you care about providing the best possible experience and how seriously you take your profession, so be sure to ask your budget with our studio and transform your brand!
