CREATION OF VISUAL IDENTITY

The visual identity of Confeitaria Meu Pedaço is playful, timeless and passionate

THE COMPANY

Meu Pedaço is a confectionery and pastry shop located in Angola and, to start off on the right foot, its partners wanted it to be a passionate, timeless, playful and delicate brand at the same time.

THE PROJECT

As always, the mission of our studio is to compose a visual that is strategic, unique and creative and, therefore, we always play with the brand name so that it has a special symbol!

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CONCEPT

LOGO

The logo unites several designs in a final blend of a piece of cake in the shape of a heart, playing with the concept of "Mine" and Piece.

PURPOSE AND OBJECTIVE

Lately, we have seen a boom of confectioneries appearing on the market and due to the number of start-up companies trying to stand out, most of them invest in cheap visual identities and without personality, which ends up making the confectionery become one more in the market.

The difference here was to bring a visual identity that would please the customer, but that would bring the differential above all, after all, in the midst of so many companies in the same segment, we must use visual identity to stand out and gain relevance.

We are a family owned and operated business.

Meu Pedaço brings personality in its approach and this is one of the indispensable factors for the company to be successful.