CREATION OF VISUAL IDENTITY
The visual identity of cook Fernanda passes the feeling of love overflowing in the form of food!
THE COMPANY
Fernanda has a natural talent for cooking treats like snacks, sweets, lunchboxes and several healthy treats and she needed a new visual identity that would give the client professionalism and that she would stand out with her personal brand.
THE PROJECT
The project was thought of in all its beautiful life story, which we will tell below. We thought about making a semi-open pan because there in the pan it is like your heart, and when you open it overflows all the love that it puts as an ingredient in your recipes.
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BRAND PURPOSE AND OBJECTIVE
Fernanda discovered her aptitude for the kitchen by chance. Her son was born with serious health problems and, as a small child, fell ill, staying in a hospital. Inside the hospital, she made several friendships with other moms in the same situation as her and so she started bringing snacks and treats to her friends as a treat.
In time, her son died and, even in the face of her situation, she saw that cooking was a hobby. This kept her taking snacks to her friends. Discovering this aptitude, she decided to continue selling her snacks, but now in a visual identity that referred to the love and affection that was passed on to her friends.
It was a great pleasure to be part of Fernanda's beautiful story, who shared her story with us and we managed to extract all the love from this life trajectory. A brand with affection, history and feeling, transformed into design.
We are a family owned and operated business.
And you, want to leave your history and legacy through what you love to do? We can transform your business, just like Fer's, which grew out of a history of overcoming and willpower.
We are a family owned and operated business.
Be sure to request your quote at the bottom of the page or send a message to us via WhatsApp, just click the button on the right side of your screen.
We are a family owned and operated business.
ITEMS CREATED
Logo
Business Card
