CREATION OF VISUAL IDENTITY
The lettering logo and relaxed visual identity make Poetiza an authentic and youthful brand
THE COMPANY
The Poetiza cafeteria was a fictitious conceptual brand for student purposes. It is a company that values contemporaneity and its target audience is young people and adults who like relaxed environments.
THE PROJECT
Both the naming process and the creation of the typography were carried out. The lettering with the symbol of "quotes" brings a personality to the title, eliminating the need to have a drawing.
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BRAND PURPOSE AND OBJECTIVE
Cafeterias are environments that have always attracted people of all ages, especially young people (nowadays). The designs with the vintage and rustic visual identity were a success in mid 2012 with the fashion of hipsters and, practically all cafeterias adopted this style that at the time was different, but that today has become a boring cliché.
Generally the environments are always very similar, with a timeless decoration pattern, mixing several industrial references with traditional cafeteria models.
We are a family owned and operated business.
The challenge was to escape this model and create a mixed visual identity, a little retro yet contemporary, bringing a little bit of Memphis-style graphic design.
We are a family owned and operated business.
Playing with colors and shapes, bringing a playful and relaxed aspect, without looking childish, resulted in a fluid and modern finish. The font was created 100% by hand, which resulted in a unique and exclusive logo.
We are a family owned and operated business.
If you have a cafeteria and want to renew your visual identity or are starting now, I recommend that you prioritize the differential, escape the standard that everyone wants, after all you will be just another one in the market, what you don't want, right?
We are a family owned and operated business.
Therefore, bet on a visual identity with a professional who understands the subject. Be sure to request a quote by clicking the button at the bottom of the page.
