CREATION OF VISUAL IDENTITY
For the clothing and accessories boutique AIMI, we bet on a sophisticated and feminine Visual Identity
THE COMPANY
The AIMI boutique is a clothing and accessories store focused on the female audience, which sells both wholesale and retail clothing. The boutique owners, Fernanda and Simone, were looking for a sophisticated, feminine, delicate and youthful visual identity that would convey the feeling of luxury.
THE PROJECT
As we had the need to convey the feeling of femininity and both Fernanda and Simone like the Japanese cherry, we tried to mix with the brand, bringing personality and bringing the owners closer to the visual identity.
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BRAND PURPOSE AND OBJECTIVE
With the market so saturated with businesses of the same niche, it is necessary to invest in a quality visual identity that conveys the company's values and differentials. For AIMI, we try to create an identity that enhances both the identity of the owners and their products, thus creating an authentic brand, based on the values of those who make it.
ITEMS CREATED
Logo
Business Card
