CREATION OF VISUAL IDENTITY
The mission here was to approach Ana's brand with a sophisticated bias and break the stereotype of crochet as something outdated
THE COMPANY
Ana Carolina is a full-fledged artisan and works by hand in each order. Her focus is making crochet pieces for dressing table dressing, which refers to the grandma's home style. To enhance her work, she requested the creation of a logo and tags so that she could put it on her products.
THE PROJECT
As Ana Crochet Arte is a personal brand, we thought of creating, inside the crochet balls, a tangle of threads that together showed the two letters A, making a logo 100% original and running away from the cliché of the studio that has a crochet hook generic.
# DFBDC6
# A08C8D
# D7E1CB
# AAAF9B
# 6E6664
# 504C41
BRAND PURPOSE AND OBJECTIVE
Entrepreneurship has opened doors for thousands of artisans to show their potential through the internet. We can say that we are in a new phase of the professional universe. People are, every day, working with what she loves most and this is the case with Ana Carolina. As she works with crochet, we wanted to pass the vintage image to her work, but without falling into too much exaggeration or color. The idea is to associate something that is traditional, authorial, sophisticated and made from one hand to the other, making it cozy.
ITEMS CREATED
Logo
Rectangular Product Tags
