CREATION OF VISUAL IDENTITY
The visual identity of photographer Rita Bardelli conveys lightness, minimalism and sophistication
THE COMPANY
Rita is a photographer and works directly with pregnant women, babies and families. She needed a visual identity that referred to a serious, adult and professional image, without falling into the cliche of pastel tones.
THE PROJECT
As it is a personal brand, the idea was to draw in a single line both the camera and the initial of her name, symbolizing Rita's connection with the photograph.
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BRAND PURPOSE AND OBJECTIVE
With the popularization of the mesversários and the celebration of children's parties with professional photographers, came the appreciation of photography and consequently the appreciation of photographers who work with baptisms, births, babies and children.
The idea here was to go through depth without needing so many details, after all the brightness must remain for the photographs. Therefore, we kept the tones sober, clean and minimalist and avoided the colors because less is always more.
We are a family owned and operated business.
The branch of photography constantly works with the image and, when we say "image" we are not only talking about the photographs themselves, but the image of the professional, who needs to demonstrate his professionalism and stand out among other professionals.
We are a family owned and operated business.
Every self-employed professional knows very well what it is like to send a quote to a client. Usually this client is looking for a photographer who proves to be professional and experienced, after all, nobody wants to spend on an amateur photographer, is it?
We are a family owned and operated business.
Having a well-designed portfolio, a well-made logo and a professional look, the client will place the photographer at the top, after all his conduct passes credibility and confidence, serving as a tiebreaker among other professionals.
We are a family owned and operated business.
Therefore, it is extremely important that you photographer has your visual identity and your own brand. Making this investment will make a big leap among other professionals and guarantee your space without difficulties! :)
We are a family owned and operated business.
