CREATION OF VISUAL IDENTITY
The visual identity of the beautician Cristiane Tamashiro reflects timelessness, sophistication and luxury.
THE COMPANY
Cristiane is a beautician and works with advanced aesthetics, that is, aesthetic procedures that are at an intermediate level between aesthetics and plastic surgery, in other words, a good part of her treatments are complex and sophisticated.
THE PROJECT
To emphasize the advanced aesthetics, we decided to create a visual identity that mixes luxury, minimalism and timelessness, giving a more vintage and modern look to the clinic. The tones chosen refer to the tones of nature.
# 2c4b45
# 516d68
# e4e4bd
# ddd7a5
# d4cc8e
BRAND PURPOSE AND OBJECTIVE
Among so many aesthetics professionals, it is important and crucial to have an identity that reinforces your positioning and professionalism, so that clients recognize you among so many other professionals. Thinking that aesthetics professionals are sought after by people who value aesthetics, these clients will probably look for a professional with a visual identity, that is, with a reliable and interesting "aesthetic". Aesthetics is the calling card for both individuals and legal entities.